Verist Labs enables companies to better listen and act upon the voice of the customer, build online reputation, manage online reputation, get ideas from customers, get feedback from customers, monitor social media, social media monitoring etc.  With Verist Labs you can create a direct channel for customers to share their complains, feedback and ideas with you.  

On the other hand you can monitor social media sites to listen to what people are saying about you, your brand, products and services etc.  Monitoring social media will enable you to better manage online reputation, generate leads and make sales, identify influencers, gain competitive advantage and get ideas and feedback.